5 steps to understanding intellectual property as a franchise buyer


Franchises are all about building on the value of ideas, so people buying into a franchise need to be aware of their rights and obligations.

A franchisor is effectively licensing to a franchisee the goodwill and intellectual property of a brand, so the rules around the intellectual property should be a substantial consideration in a franchisee’s purchasing decision.

There are five main steps when it comes to buying the rights to use intellectual property…


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2 thoughts on “5 steps to understanding intellectual property as a franchise buyer

  1. Smith donald December 13, 2018 / 7:58 pm

    Thanks for sharing the blog and making it easy to understand the intellectual property.

    Liked by 1 person

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