Franchises are all about building on the value of ideas, so people buying into a franchise need to be aware of their rights and obligations.
A franchisor is effectively licensing to a franchisee the goodwill and intellectual property of a brand, so the rules around the intellectual property should be a substantial consideration in a franchisee’s purchasing decision.
There are five main steps when it comes to buying the rights to use intellectual property…
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The Franchise MBA: Mastering the 4 Essential Steps to Owning a Franchise