In a Harvard Business Review article, Chen, Yue and Zhao presented eight tactics to fight counterfeits in China. Quoting from a U. S. Chamber of Commerce study, China and Hong Kong are estimated to produce 86 percent of the world’s counterfeit goods worth $397 billion. In 2016, counterfeit merchandise accounted for an estimated 12.5 percent of China’s total exports. China also has a significant domestic problem with fake merchandise. Some buyer’s knowingly purchase the fake to have an item that looks expensive at a fraction of the cost.
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