Don’t Tell Me Your People Are Your Most Valuable Asset

With very few exceptions, there is no asset more valuable than your customer list, and specifically their purchase history & contact info.

As the great Peter Drucker said, “Without a customer, there is no business.”

You all know that one of my core beliefs and teachings is that your customer is the single most valuable resource that must be developed, nurtured, and cultivated. I’m not saying your people aren’t important, of course not. But we often spend more time nurturing, training and developing the talent than we cultivating the customers that make having people possible.

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