“Disruption is creation” – a mantra for business leaders


With the expansion of digital lifestyles, customers today are spoilt for choice and have higher expectations than ever before. It is essential for businesses to understand the ever-changing needs of their customers and put them at the center of decision-making. How do they do this? It all starts with the data.

Today, all organisations (big or small) should have the capabilities to embrace a data-driven model where employees can extract insights from data and create a holistic picture of their customer segments. In fact, according to a recent Forrester report, customer insight-driven companies are growing significantly faster than their competitors as they are able to optimise every aspect of their business. With the right tools that can utilise data generated from disparate sources, customer data can easily be transformed into the greatest business asset ever.
Read more.

http://www.opengovasia.com/blogs/5-opengov-expert-opinion/post/7522-disruption-is-creation—a-mantra-for-business-leaders

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