Gone are the days when we were ready to compromise and with technical advancements at our fingertips, we keep searching until we zero in on the product that suffices our individual needs. Products have to make sense nowadays and brands on their own do not carry much weight as they used to. We like it or not but research is the norm and we have imbibed it at both conscious and subconscious level.
Now coming to the question, Why do big companies pay bags of money in the name of market research? Why is research so important and what’s the relevance of it? Why can’t they do it themselves?
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